FOR SCALING BEAUTY & WELLNESS BRANDS

FOR SCALING BEAUTY & WELLNESS BRANDS

WE MAKE BRANDS

GO BIG ON TIKTOK

& BEYOND

WE MAKE BRANDS

GO BIG ON TIKTOK

& BEYOND

WE MAKE BRANDS

GO BIG ON TIKTOK

& BEYOND

We've help brands generate £1mil+ on TikTok Shop through strategic creator partnerships and content that actually converts.

We've help brands generate £1mil+ on TikTok Shop through strategic creator partnerships and content that actually converts.

We've help brands generate £1mil+ on TikTok Shop through strategic creator partnerships and content that actually converts.

Trusted by Brands with $100M+ Combined Revenue

Trusted by Brands with $100M+ Combined Revenue

Tap into our creator COMMUNITY

Tap into our creator COMMUNITY

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VIDEOS CREATED

$0K+

REVENUE GENERATED

0+

PARTNERED CREATORS

services

services

Everything you need to grow on TikTok, built for beauty and wellness brands.

Everything you need to grow on TikTok, built for beauty and wellness brands.

CREATOR NETWORK

WASTING TIME ON UNRELIABLE CREATORS AND FIXED-FLEE COLLABS THAT DON'T CONVERT OR SCALE

Manage 50–150 creators monthly, who drive real sales.

Build long-term, loyal creator relationships.

Gift products to creators monthly via TikTok Shop, Manage paid partnerships budget of up to 10k

Use data and incentives to boost virality.

Turn top content into high-performing ads.

CREATOR NETWORK

WASTING TIME ON UNRELIABLE CREATORS AND FIXED-FLEE COLLABS THAT DON'T CONVERT OR SCALE

Manage 50–150 creators monthly, who drive real sales.

Build long-term, loyal creator relationships.

Gift products to creators monthly via TikTok Shop, Manage paid partnerships budget of up to 10k

Use data and incentives to boost virality.

Turn top content into high-performing ads.

CREATOR NETWORK

WASTING TIME ON UNRELIABLE CREATORS AND FIXED-FLEE COLLABS THAT DON'T CONVERT OR SCALE

Manage 50–150 creators monthly, who drive real sales.

Build long-term, loyal creator relationships.

Gift products to creators monthly via TikTok Shop, Manage paid partnerships budget of up to 10k

Use data and incentives to boost virality.

Turn top content into high-performing ads.

CREATOR NETWORK

WASTING TIME ON UNRELIABLE CREATORS AND FIXED-FLEE COLLABS THAT DON'T CONVERT OR SCALE

Manage 50–150 creators monthly, who drive real sales.

Build long-term, loyal creator relationships.

Gift products to creators monthly via TikTok Shop, Manage paid partnerships budget of up to 10k

Use data and incentives to boost virality.

Turn top content into high-performing ads.

The Concept Drop

CREATOR NETWORK

CREATOR NETWORK

Chasing creators and trends leaves you with inconsistent, expensive content — often too late to matter.

WASTING TIME ON UNRELIABLE CREATORS AND FIXED-FLEE COLLABS THAT DON'T CONVERT OR SCALE

WASTING TIME ON UNRELIABLE CREATORS AND FIXED-FLEE COLLABS THAT DON'T CONVERT OR SCALE

Get 15 trend-led videos monthly for TikTok, Reels, ads, and B-roll.

Manage 50–150 creators monthly, who drive real sales.

Manage 50–150 creators monthly, who drive real sales.

Delivered on the 1st of each month — no chasing, no surprises.

Build long-term, loyal creator relationships.

Build long-term, loyal creator relationships.

Full usage rights across all your channels, forever.

Gift products to creators monthly via TikTok Shop, Manage paid partnerships budget of up to 10k

Gift products to creators monthly via TikTok Shop, Manage paid partnerships budget of up to 10k

Comes with captions, hooks, and trending audio suggestions.

Use data and incentives to boost virality.

Use data and incentives to boost virality.

Up to 3 viral drops delivered in 72 hours when trends explode.

Turn top content into high-performing ads.

Turn top content into high-performing ads.

No content wasted — unused videos roll into next month.

Turn top content into high-performing ads.

Turn top content into high-performing ads.

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Storytelling Content

CREATOR NETWORK

CREATOR NETWORK

You have a great brand story, but no team or tools to tell it in a way that truly connects.

WASTING TIME ON UNRELIABLE CREATORS AND FIXED-FLEE COLLABS THAT DON'T CONVERT OR SCALE

WASTING TIME ON UNRELIABLE CREATORS AND FIXED-FLEE COLLABS THAT DON'T CONVERT OR SCALE

Get 10 pro-shot brand story videos (60–90 sec each).

Manage 50–150 creators monthly, who drive real sales.

Manage 50–150 creators monthly, who drive real sales.

Includes full scripts and content strategy, done for you.

Build long-term, loyal creator relationships.

Build long-term, loyal creator relationships.

End-to-end production and editing — no stress, just quality.

Gift products to creators monthly via TikTok Shop, Manage paid partnerships budget of up to 10k

Gift products to creators monthly via TikTok Shop, Manage paid partnerships budget of up to 10k

Delivered with raw footage and 2 rounds of revisions.

Use data and incentives to boost virality.

Use data and incentives to boost virality.

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process

process

How we take brands from zero to consistent TikTok performance.

How we take brands from zero to consistent TikTok performance.

01

Discovery

Call

A quick chat to understand your brand, goals, and where TikTok can create the biggest wins.

02

Bespoke

Proposal

We build a tailored plan covering strategy, creators, content, and the KPIs we’ll use to measure success.

03

Contract + Onboarding

You sign, we onboard your team into our process, and run a kickoff call so everyone’s aligned from day one.

04

3-Month Launch Plan

We map out your first 90 days — creators, content, paid ads — and start executing immediately.

case studies

case studies

Real results from brands that trusted our systems—not guesswork—to grow on TikTok.

Real results from brands that trusted our systems—not guesswork—to grow on TikTok.

Iconic London

Scale affiliate-driven revenue through high-impact creator content.

Activated 600+ creators across 14 campaigns, promoting gift sets, advent bags, and top-selling SKUs.

Educated & incentivised creators through weekly briefs, live webinars, and boosted commissions — keeping them engaged and posting consistently.

Performance-based briefing using platform data:

  • 63% of top videos showed the product in the first 3 seconds

  • 40% used storytelling Top-earning creators posted ~4

  • videos/month — so we optimised for frequency, not one-offs.

Introduced STAR & VIP tiers to reward top 20% of performers with extra gifting, strategy support, and incentives.

Scaled the best content via paid media to reach wider audiences and boost conversion.

29.5x

29.5x

revenue in 3 months

revenue in

3 months

4000+

4000+

videos in 6 months

videos in

6 months

80%

80%

revenue from affiliates

revenue from

affiliates

Nutravita

Repositioning a Supplement Brand with High-Volume, High-Impact Creator Content

7-Week Creator Championship launched to spark fresh, consistent UGC through competition and weekly updates.

Targeted outreach to 50–100 high-potential creators with prize-driven incentives to boost brand desirability.

Trained creators with live sessions, detailed briefs, and performance insights — top creators posted 4+ videos each.

Smarter commission structure: 10% base + up to 10% in bonuses — more flexibility and leverage in collaborations.

Scaled winning content with paid ads — dramatically increased sales and content quality.

647+

Videos in 7 Weeks

837%

Increase in GMV

£60+

revenue from affiliates

meet the founder

meet the founder

bronte culleton

bronte culleton

I’m Bronte, ex-Amazon, ex-TikTok, and part of the original team that launched TikTok Shop in the UK. I’ve helped hundreds of brands scale from “quiet” to “constantly selling out,” and I know exactly what makes products blow up (and what makes them flop).

Working behind the scenes at TikTok, I saw creators generate £100k from a single video and small brands jump from £400 months to £40k months almost overnight. But I also saw the flip side: agencies guessing, brands wasting budget, and great products never getting their moment. That’s when I realised the industry needed someone who actually understood the platform - so I built Social St.

Now I run a UK + US agency helping beauty, wellness, and fashion brands scale through strategy, content, creator networks, ads, and TikTok Shop. We’re obsessed with ROI, obsessed with creators, and obsessed with making your brand the one people can’t escape on their FYP.

If you want TikTok to become a real revenue stream, you’re in the right place.

what our clients say

what our clients say

Stories from brands that turned TikTok into serious growth.

Stories from brands that turned TikTok into serious growth.

Josh, Founder

Solis Red Light Therapy

Social St. built our creator program and quickly delivered high-performing content. Within three months, we reached 3.5M+ creators through gifting-only partnerships and generated £30k+ revenue at a strong 3.29 ROAS. Their work still drives profitable spend, and we’d recommend them to any brand wanting impactful, scalable content.

Ruby Woodbridge

Nutravita

Social St. helped us significantly increase both the quality and volume of content across our channels. Their organised workflow, strategic direction, and clear communication made the process seamless. The content performed consistently well and supported real revenue growth. Highly recommended for brands wanting stronger social presence.

work with brands that match your vibe

Join a network of authentic, creative voices. Collaborate with brands that value your vision — not just your follower count.

work with brands that match your vibe

Join a network of authentic, creative voices. Collaborate with brands that value your vision — not just your follower count.

work with brands that match your vibe

Join a network of authentic, creative voices. Collaborate with brands that value your vision — not just your follower count.

let's chat

let's chat

Are we a good fit for each other

Are we a good fit for each other

Meaningful Revenue

Meaningful Revenue

You’re doing roughly £50k+ per month or showing clear early traction.

Strong Product Fit

Strong Product Fit

Your product resonates with TikTok audiences, or you’re open to expert guidance on branding, packaging, and offer tweaks.

Your product resonates with TikTok audiences, or you’re open to expert guidance on branding, packaging, and offer tweaks.

Active Brand Presence

Active Brand Presence

You’re already visible somewhere (IG, influencers, PR, retail) — or ready to build a TikTok-first presence quickly.

You’re already visible somewhere (IG, influencers, PR, retail) — or ready to build a TikTok-first presence quickly.

Ready to Scale

Ready to Scale

You’re prepared to back the things that make TikTok Shop work: product, creator seeding, paid partners, content, and fast iteration — with us leading the process.

You’re prepared to back the things that make TikTok Shop work: product, creator seeding, paid partners, content, and fast iteration — with us leading the process.

frequently asked questions

frequently asked questions

Straightforward answers to the most common questions about working with Social St.

Straightforward answers to the most common questions about working with Social St.

What kind of brands do you work with?

Do you only work with TikTok creators?

How do you select creators for our campaigns?

What kind of results can we expect?

Can you run ads too?

What kind of brands do you work with?

Do you only work with TikTok creators?

How do you select creators for our campaigns?

What kind of results can we expect?

Can you run ads too?

What kind of brands do you work with?

Do you only work with TikTok creators?

How do you select creators for our campaigns?

What kind of results can we expect?

Can you run ads too?

What kind of brands do you work with?

Do you only work with TikTok creators?

How do you select creators for our campaigns?

What kind of results can we expect?

Can you run ads too?

Your TikTok era starts now. We’re a UK + US TikTok agency turning brands into “I keep seeing this everywhere” moments. Strategy, content, creators, ads — we handle it, you take the credit.

Background Image
Background Image

Your TikTok era starts now. We’re a UK + US TikTok agency turning brands into “I keep seeing this everywhere” moments. Strategy, content, creators, ads — we handle it, you take the credit.

Background Image
Background Image

Your TikTok era starts now. We’re a UK + US TikTok agency turning brands into “I keep seeing this everywhere” moments. Strategy, content, creators, ads — we handle it, you take the credit.

Background Image
Background Image

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